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E-MAIL,  STRATEGIES FOR SUCCESS

 

bulletOriginal Publication: DICTA (Publication of the KBA)
bulletAuthor:  Tom Ballentine, Baker, McReynolds, et al
bulletDate Published:  October, 2001
        

The following is an article recently published by Bob Rosner (and used with permission) on ABCNEWS.COM which I though bears a second reading by all:

 
THE USES AND ABUSES OF E-MAIL
Technology is a wonderful thing. Thanks to microwave ovens we can overcook food faster than ever. ATM's let us empty our checking accounts in record time. And e-mail revs miscommunication to lightening speed.
 
At least on the e-mail front, it doesn't have to be that way. E-mail can be a valuable tool. But many e-mail boxes are jammed with more excess than Imelda Marcos' shoe closet. They're stuffed with junk mail, jokes, love letters and sometimes with incendiary material that makes secret files of the tobacco giants pale in comparison.               

 

TAKING ACTION
 
Don't Hide Behind E-mail-  Some managers rely on e-mail in lieu of face to face conversation. It's especially tempting when people are off site, such as telecommuters or remote offices. The more dependent you are on e-mail, the more mysterious you become. Even the Wizard of Oz learned that being a man behind the curtain only gets you so far. Go down the hall, hang out in the lunch room at least some of the time.
 
Use e-mail intelligently-  Just because you can use e-mail doesn't mean you should. Limit your use to concise messages:
 
bullet Request, confirm or change appointments
 
bullet Remind people of deadlines
   
bullet Make announcements
 
bullet Let people know when you'll be out of the office
 
 
 DON'T USE E-MAIL'S TO:

 

bullet

 Ruminate on strategy

 

bullet

 Announces changes in strategy

 

bullet

 Announce major changes such as mergers, acquisitions, reorganizations or downsizing

 

bullet

 Announce Major policy changes such as vacation time or benefits or information likely to generate questions

 
 
Don't let e-mail become a tennis match- We've all known e-mail debates that have volleyed back and forth more times than a tennis ball at Wimbledon. If an e-mail goes back and forth more than three times-and especially if the distribution list gets bigger-that's a sure sign that the discussion is bigger than e-mail. Call a halt and bring the people together to resolve the issue.
 
Think twice before you click "send"- E-mail will not protect you from yourself. Be careful that you are sending what you intended to send, and that you are sending it to the right person. One employee read a general e-mail from the boss and found it insulting. In the heat of the moment she typed an angry comment to her colleague that ended, "does she think we are stupid?" Imagine her red face when she received another e-mail from the boss that simply said, "Yes, I do." If you can't say something nice....
 
Don't become dependent- Its hard to believe, but people actually worked for centuries without e-mail. That means they didn't check e-mail while they were at home or on vacation, and they didn't send it during those times, either. Don't expect people to be chained to e-mail 24 hours a day, 52 weeks a year. Hardly anything is that important.
 
Focus on your own e-mail- Snooping through other people's e-mail is a risky activity.
 
STAY OUT OF JAIL  
 
Don't put anything in an e-mail that you don't want to see in the newspaper or hear in court. Organizations as diverse as Microsoft and the White House have learned that even "private" e-mail is not really private. Nor can it be easily deleted. Don't put anything confidential in e-mail. That includes:
 
bullet Salaries
bullet Comments about employee performance
       
bullet Information about job candidates and the reason they are or are not hired
 
bullet Personal opinions about employees
 
bullet Proprietary information
 
bullet Anything that may be construed as interfering with union business or union organizing activities
 
 
Remember, e-mail is a document- not even a scrap of paper that might get lost or destroyed. Look at everything you write with the idea that it could be used against you. That includes personal e-mail sent or received at work.
 
Be careful about humor. Just because you think something is funny doesn't mean everyone else will. Sending jokes at the office is risky, especially if the humor is based on race, ethnicity, gender, age or sexual orientation. Something you thought was hilarious may end up being used as evidence against you in a sexual harassment or discrimination suit.
 
Keep e-mail that may be evidence of employee performance problems. Hang on to e-mail that shows an employee is stealing, engaging in unethical behavior, under-performing, harassing other employees or customers or otherwise violating company policy or standards. Ideally print it and keep a hard copy. Yes, experts can often retrieve e-mail-even if it's been deleted, but it's easier to find if you've kept it.

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